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Job Opening details:-
Company Name :- Whatfix
Position Name :- Content Marketer (Demand Gen)
Company Location :- Bengaluru, Karnataka
Job Category : Content Writing jobs
Full Job Description :-
Whatfix disrupts the way Application Support and Learning content is consumed by providing Contextual and Interactive WalkThroughs inside applications at the exact time a task is being performed.
We provide enterprises with a Digital Adoption Platform that allows them to create Interactive Guides or Flows that sit as an overlay inside any web application. Our Flows help with new user onboarding, ongoing customer support and training and result in accelerated product adoption.
More than 400 enterprises like Amazon, Facebook, HP, BMC, Cisco, Salvation Army, Accenture, Heineken and many more have implemented Whatfix and we have a growing list of partners with ISVs and the channel.
About the Team
Whatfix Field and Growth Marketing team develop strategies to execute field and online events, including virtual summits, webinars, third-party trade shows, podcasts, interviews, executive roundtables, and Whatfix hosted customer/partner events.
We have done over 200 events globally (virtual and physical) over the last two years, and are an aggressive, enthusiastic bunch of marketers, who believe truly in ownership, and have experience dabbling in various aspects of marketing.
Our goal is to increase our brand footprint globally, drive demand generation, and enable sales and marketing teams to meet or exceed their revenue targets by various activities done across the sales funnel.
About the Role
As a Content Marketer at Whatfix, you are expected to support marketing in Lead generation and demand generation initiatives across multiple channels and touchpoints at every stage of the marketing funnel including email, landing page content, events, organic search/SEO content, paid search content and more.
You will be working with your counterparts in various marketing activities and is expected to be their pillar when it comes to content creation.
If you are a motivated, self-starter who is creative, pragmatic and passionate about writing and marketing and believes in ownership of their work, then you will fit amazingly well with the team.
Content Marketing Strategy:
Develop compelling product positioning, messaging, and content that accelerates conversions and speeds up marketing and sales cycles.
Be the voice of the company to the target market out there. Own the content strategy, creation and marketing for Whatfix’s entity DigitalAdoption.com
Work closely with the Events team to define brand positioning basis the category of the type of Event.
Work closely with the Sales Development team to collaborate on emails delivering a high MQL to Opportunity conversion rate.
Conducting market research on content and consumer trends to make sure that content is relevant and desirable for the users
Content Development and Research:
Create, proofread, and edit copy for various marketing channels, with a consistent focus on brand positioning, tone and style.
Design and build compelling landing pages with clear Call-to-Actions (CTA) drive form fill rates and lead generation.
Work on creating presentations with compelling value propositions to be used in webinars and speaking sessions at tradeshows.
Understand the journey of leads as they become MQLs, opportunities, and customers. You will be extremely data-driven and will know how all of our different audiences are converting throughout the funnel.
Apply, if you are confident that you meet the following requirements:
1-3 years of hands-on experience with enterprise software content marketing, product marketing, email marketing, and/or general marketing.
Ability to distil complex information into simple and meaningful insights and messaging.
Desire to learn and strong commitment.
Demonstrated bias for action and driving results: you don’t need babysitting.
Exceptional copywriting skills with a data-driven mindset.
Understanding of the B2B SaaS market and marketing/sales funnels.
Operates effectively in a changing environment, is adaptable and keeps a can-do attitude.
Ability to multi-task and manage multiple workstreams to deliver on time.
Strong interpersonal and team skills.
Preferably some level of exposure to the B2B SaaS environment.
What sets us apart from the rest?
With many Fortune 500 companies already onboard as customers, Whatfix has been named among the top 20 B2B tech companies alongside the likes of Adobe, PayPal, and Cisco.
The kind of elite customer base that we have, despite being a mid-sized Indian company is simply unheard of!
With YoY revenue growth of over 300%, we have also been recognized among the top 20 fastest-growing SaaS companies worldwide in the SaaS 1000 list
We have also been recognized by Gartner as a Global Market Leader in the digital adoption space, and listed by LinkedIn amongst one of the Top 5 startups in India!
Our Customer centricity is evident from a Customer rating of 4.7+ on platforms like G2 Crowd & Gartner Peer Insights
This is what our investors have to say – SoftBank || Sequoia || Stellaris || Cisco || Eight Roads || Helion Ventures
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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