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[New Job Vacancy] Content Marketing Analyst – REMOTE/HYBRID job in UMB Financial Corporation, (Kansas City, MO) – Jobs in Kansas City, MO

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Job Opening details:-
Company Name :-
UMB Financial Corporation
Position Name :-
Content Marketing Analyst – REMOTE/HYBRID
Company Location :-
Kansas City, MO
Job Category :
 Content writing jobs

Full Job Description :-
Be part of something more.

A majority of our time is spent “at work.” We believe that time most meaningful when it’s spent around people who care about you and who challenge you. We hire people who know how to make good decisions, because we won’t be constantly looking over your shoulder—you’ll be empowered to do what’s right for our customers. Most importantly, we’re a partner. We partner with our associates to help them thrive personally and professionally. We partner with our communities and the organizations that support them. And, we partner with our customers to create an experience they won’t find elsewhere.

Are you ready to be part of something more?

You’re more than a means to an end—a way to help us meet the bottom line. UMB isn’t comprised of workers, but of people who care about their work, one another and their community. Expect more than the status quo. At UMB, you can expect
more heart. You’ll be valued for exactly who you are and encouraged to support causes you care about. Expect
more trust. We want you to do the right thing, no matter what. And, expect
more opportunity. UMBers are known for having multiple careers here and having their voices heard.

The Marketing Communication Department (MarCom) oversees all marketing strategies for UMB and its subsidiaries, including strategic corporate communication, interactive marketing, special events for associates and customers, multimedia production and community relations. We strive to provide high-quality strategic consultation, expertise and unparalleled client service to all we serve.

As the Content Marketing Analyst, you will strategically aggregate, analyze and synthesize our content data to deliver actionable insights that will help us advance the company’s content marketing and management practices. This role will play an instrumental part in helping optimize and elevate new and existing assets to better tell our brand’s story.

How you will spend your time:

Analyze, measure and track content performance across channels;

Organic search: Analyze Google Analytics metrics and draw actionable insights from data,

Email: Analyze email metrics and track content performance through audience engagement,

Digital campaigns: Track performance for content used in marketing campaigns,

Social: Leverage our social reports in overall content performance analysis,

Website: Report on pageviews, referral sources, user journeys from blog to website and website to blog,

Conversions: Identify, implement, and measure intuitive conversion journeys originating from value-add content;

Organic search research to review content opportunities, content performance and additional reporting to maintain content relevance and efficacy;

Competitor content audits and research;

Content trend research across various business areas within the company;

WordPress administration, including uploading and optimizing content, identifying content refresh opportunities based on ranking and high-performing pieces;

Content architecture and formatting – optimizing meta data, layout, features, graphics, multimedia to best attract organic traffic.

We are excited to talk to you if you have:

Bachelor’s Degree in English, Communications, or related fields

2+ years working on a content team in roles such as writing, editing, publishing

OR any combination of education and experience that would provide an equivalent background

Experience analyzing data to tell a story and make recommendations

Draw meaningful and/or actionable insights and trends from data and trends;

Comfort and familiarity with authoring HTML and basic coding for blog content administration;

Ability to build succinct and clear reports from data;

Strong analytical mindset and critical thinking skills;

Detail oriented;

Ability to handle multiple strategic projects and priorities with efficiency and accuracy;

In-depth understanding of SEO best practices for organic growth and management;

Knowledge of content marketing and omnichannel delivery methods

This might be just what you are looking for if you like:

Flexible working arrangements

Hybrid office/WFH

Close-knit team who support each other

Opportunity to directly impact and influence our enterprise content strategy

Have a voice in how we operate – you are encouraged to brainstorm, suggest, and test new ways of working

Annual bonus opportunity

Above-standard medical and associate benefits and more (including paid parental leave, fitness and tuition reimbursements, and more)

****This position will be REMOTE/HYBRID for qualified candidates in the Kansas City metro area with 1 day in office per week.****

UMB and its affiliates are committed to inclusion and diversity and provide employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including gender, pregnancy, sexual orientation, and gender identity), national origin, age, disability, military service, veteran status, genetic information, or any other status protected by applicable federal, state, or local law. If you need accommodation for any part of the employment process because of a disability, please send an e-mail to
or call
816-860-7972 to let us know the nature of your request.

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