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Job Opening details:-
Company Name :- Panopto
Position Name :- Content Marketing Manager
Company Location :- Remote
Job Category : Content writing jobs
Full Job Description :-
Panopto is seeking an experienced content marketer with a robust track record demonstrating success in creating and implementing integrated, global content marketing strategies to drive awareness, demand, and thought leadership. This role is crucial in driving increased visibility for Panopto as a thought-leader in the video knowledge sharing and communication arena, as well as increasing awareness and conversion of audiences into qualified leads.
About the RoleAs the Content Marketing Manager, you will be responsible for informing and executing the global content marketing strategy for Panopto. You will own SEO strategy and tactics for your content, and you will be the primary author of content including website content, blog posts, webinar content, case studies, white papers, and more. The Content Marketing Manager will report to the Head of Content and work closely with the rest of the marketing team and outside writing and design resources. You will also:
Guide the worldwide content strategy, both short and long term
Create the content calendar with strategic support from the Head of Content, working from a prioritized list of content projects rooted in customer need
Coordinate content plans with marketing, sales, customer success, and other teams globally, ensuring consistent messaging across all touchpoints
Conduct deep market research and analysis, including interviewing customers and subject-matter experts
Write and publish core website content, blogs, webinars, white papers, case studies, and flyers, optimizing content for search engine visibility and conversion
Write copy for a range of advertising media and digital campaigns
Write contributed articles and Op-Eds, including ghost-writing
Collaborate with designers on digital and print assets using Adobe Creative Suite
Track and report on key search engine optimization (SEO) metrics for content
Conduct thought-leadership and segment research to inform content projects
About YouYou are excited by the opportunity to own a global content strategy while also being a hands-on content producer. You’re a business-minded creative storyteller who has experience creating expertly-written, attention-grabbing, SEO-optimized content. You’re as adept at editing as you are at writing, and you appreciate great edits that make the content you author even stronger. You don’t have to check all the boxes, but these are some of the skills and experiences we think are important for this role:
Expert writing skills, with a passion for thoughtful, well-written, grammatically correct communications and creative storytelling. Writing samples will be required.
Significant content marketing experience with a preference for experience in B2B content marketing focused on large enterprises; content marketing for B2B SaaS companies is helpful.
Experience with WordPress and/or other website publishing tools.
Ability to plan strategically while also working hands-on to get the work done.
Demonstrated ability to effectively collaborate and communicate cross-functionally across the business as well as externally with customers, partners, and vendors.
Experience with SEO tools and in understanding SEO analytics; able to distill and share key SEO insights with others.
*About Panopto*We believe that video can have a transformative effect on learning. So we built a video platform that helps businesses and universities improve the way that they train, teach, and share knowledge. Since 2007, we have been a pioneer in video capture software, video management, and inside-video-search technology. Panopto has been adopted by more than 1,500 companies and universities worldwide with over ten million end users. Today, Panopto’s video management system is the largest repository of expert learning videos in the world. Headquartered in Seattle, with offices in Pittsburgh, London, Hong Kong, Singapore, and Sydney, Panopto has received industry recognition for its innovation, rapid growth, and company culture.
Panopto’s mission is to help anyone share knowledge using video. Our user base is as diverse as the world’s universities and businesses. To fulfill our mission with the best products and services, we eagerly seek individuals who bring diversity of background, experience, and thought to create an engaging work environment, foster innovation and better understand and meet the needs of our users. We encourage people from underrepresented and/or marginalized backgrounds, including BIPOC, LatinX, LGBTQ+, women, and people with disabilities, to apply.
Panopto is an Equal Opportunity Employer.
Panopto is committed to the full inclusion of all qualified individuals. If you require accommodation for interviewing or otherwise participating in the employee selection process, please provide more detail on how we can further support you utilizing this form.
Candidates looking for flexible or remote-friendly positions are encouraged to apply. Employees in this position are eligible to work remotely on a permanent basis, but have the option to come into the Seattle office if they are fully vaccinated. Panopto’s Seattle office is located in Smith Tower in the heart of the Pioneer Square neighborhood.
Job Type: Full-time
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