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Job Opening details:-
Company Name :- Bentley Systems
Position Name :- Content Marketing Manager – Remote, US
Company Location :- Philadelphia, PA 19102
Job Category : Content writing jobs
Full Job Description :-
About Bentley Systems
Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings include MicroStation-based applications for modeling and simulation, ProjectWise for project delivery, AssetWise for asset and network performance, Seequent’s leading geosciences software portfolio, and the iTwin platform for infrastructure digital twins. Bentley Systems employs more than 4,000 colleagues and generates annual revenues of more than $800 million in 172 countries.
The enterprise systems product marketing team is currently looking for a Content Marketing Manager to execute the go-to-market strategy and drive business growth of our engineering collaboration applications. We are looking for people who can help us tell the story of Bentley’s innovative technology and why our products, solutions, and services are the best in the industry.
Key responsibilities include a mix of digital account-based marketing (ABM), demand generation marketing, and general product marketing activities. You will work with the product marketing director to develop and execute marketing plans that help meet corporate revenue goals. You will work across the organization (marketing, industry group, user success, sales, third party) to develop effective digital content, craft positioning documents, deliver sales enablement materials, and support product launches. You will also work with a digital marketing team to continually assess and improve campaign performance and report on goal progress
If you are excited about building marketing campaigns from the ground up, have experience marketing in the B2B world, are creative, love digital marketing, and enjoy working in a dynamic environment, we would like to talk to you.
Develop successful GTM campaigns and tactics including online product pages, organic and paid social, videos, e-books, blogs, references, and more
Develop website copy, promotions, presentations, marketing and sales collateral, and ROI tools for each respective phase of the sales cycle
Build, test, and refine core messages and search engine keywords for the products for each target audience
Drive demand generation, analyze MQLs, and measure impact on the sales pipeline
Implement improvements to accelerate conversion rates at each stage of the sales funnel
Gather and analyze market data (users, prospects, competitors) as input into marketing and product planning
Work with product management to understand product strategies and offerings, and ensure all product information is current
Partner with the sales and regional marketing teams on campaigns that create leads and drive business in key regions
What you bring to the team:
5+ years of software marketing experience preferred
Bachelor’s degree in Marketing, Communication, Business, or equivalent practical experience
Success in product marketing, driving adoption and market momentum
Strong B-to-B marketing experience
Strong writing and communication skills required
Established portfolio of product marketing collateral, campaigns, videos, e-books, web pages, and other materials to showcase content development strengths
Must be computer savvy, have the ability to manage and prioritize multiple projects, and work well in a fast-paced, dynamic environment
Preferred skills a plus!
Track-record of marketing tech products
Experience in the AEC industry
Experience with HubSpot, Salesforce or other CRM system
Experience with GoToWebinar or On24
Experience with eCommerce
Requires sitting or standing at will while performing work on a computer. The role requires communication with managers, peers, and other colleagues of the company in person (on occasion), and by utilizing Microsoft Teams chat, calling and meeting functions.
This role does not require travel
What We Offer:
A great team and culture – please see our Recruitment Video.
An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction.
Competitive salary and benefits.
The opportunity to work within a global and diversely international team.
A supportive and collaborative environment.
Colleague Recognition Awards.
Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, protected veteran status, religion, national origin, age, or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. EEO is the Law and EEO is the Law Supplement documents provide additional information about your rights as an applicant under the law.
Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination https://prod-bentleycdn.azureedge.net/-/media/files/documents/careers/bentley-eeoaa-statement-of-policy.pdf?la=en&modified=20211005082651
Bentley participates in e-Verify / Bentley participa en e-Verify / Right to Work Notice https://prod-bentleycdn.azureedge.net/-/media/files/documents/careers/e-verify-poster.pdf?la=en&modified=20210929150033
Request an Accommodation
As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at firstname.lastname@example.org
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