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Job Opening details:-
Company Name :- WAEPA
Position Name :- Content Marketing Specialist
Company Location :- Falls Church, VA 22046
Job Category : Content writing jobs
Full Job Description :-
Description:
Position Communications Specialist
Classification Exempt
Reports to Communications and Outreach Manager
Department Marketing
Date April 1, 2022
WAEPA Mission and Values
Worldwide Assurance for Employees of Public Agencies (WAEPA), is a nonprofit association (not an insurance company) seeking a Content Marketing Specialist. This position reports directly to the Communications and Outreach Manager and will interface with all levels of the organization and external marketing partners.
WAEPA was formed in 1943 by federal employees, for federal employees. The goal of WAEPA is to provide access to products and services that promote the health, welfare, and financial well-being of its members. Learn more at waepa.org.
Position Summary
The Content Marketing Specialist supports the department’s marketing, communications, and sales initiatives, with a strong focus on generating content. Work with/on various communication channels, with a strong focus on social media, for the purpose of informing our members and prospects about our products and services in a positive, consistent and credible manner.
Position Accountabilities
The Content Marketing Specialist will be a savvy digital storyteller and team player who is dedicated to WAEPA’s mission and ready to roll their sleeves up when called upon outside of their traditional roles. You will be the voice of our brand. We are seeking a highly organized, self-motivated individual who can manage several projects at once – with a passion for writing, marketing, and communications.
Position Accountabilities include:
Responsible for planning, implementing, and monitoring WAEPA’s social media strategy in order to increase brand awareness, improve marketing efforts and increase sales
Manage and maintain social media accounts; respond to all activity and effectively engage with WAEPA’s membership; expand our reach
Purchase social media advertising
Monitor SEO and user engagement and suggest content optimization
Assist in the development and implementation of a communications strategy that includes media outreach and social media content creation (including video strategy, email marketing, and thought-leadership materials)
Write, edit and proofread the organization’s communication content with a solid understanding of ‘WAEPA’s voice’ while maintaining brand voice across all materials
Update and manage WAEPA’s content calendar to ensure that all deliverables are met on time
Work closely with partners and WAEPA’s Member Services team to define and develop customized sponsored content and campaigns
Leverage all forms of communication to further the strategic interests, build brand visibility and thought leadership, and increase market awareness for WAEPA
Develop engaging copy, storylines, and themes for messaging
Ensures corporate correspondence/communication meets brand guidelines, reads well, and is error-free
Content editor for WAEPA’s quarterly reports
Write and distribute press releases via newswire services
Monitors our competition and provides progress updates on a weekly basis
Generate creative ideas for WAEPA’s blog; write and post articles weekly
Maintain website content for accuracy and relevance
Manage and circulate monthly email marketing programs generating creative ideas and relevant content
Work with WAEPA’s graphic designer to coordinate and fulfill creative development and execution of custom content; Build strong working relationships with our creative partners
Assist in analyzing marketing data (campaign results, conversion rates, traffic) to help shape future marketing strategies
Manage lead generation using the Customer Relationship Management (CRM) system; Optimize content for lead generation and search engines
Assist marketing team with day-to-day tasks and coordinating projects
other duties as assigned
. Requirements:
Knowledge, Skills, and Abilities
Strong organizational skills
Ability to multi-task
Self-starter who is able to guide projects from inception to completion
Outstanding writing and editing skills
Ability to write technical information in a friendly, easy to understand the manner
Excellent researcher
Time management skills
Team player
Active and open-minded learner
HTML knowledge preferred
Required Experience or Education
Bachelor’s degree in marketing, communications, or sales
Minimum 3-5 years of related content creation and marketing experience (e.g. publishing, editorial, journalism, advertising, content marketing, and copywriting)
Competence in Microsoft Office – Microsoft Word, Excel, and PowerPoint
Experience in Constant Contact, Mailchimp, Click Dimensions, or other email marketing platform
Measures of Success
Proven work experience in writing, editing, and proofing
Successfully serve as the brand voice of the organization (internal and external)
Proven experience building successful multichannel communications campaigns that deliver leads and target account engagement
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