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[New Job Vacancy] Content, Paid Media and Influencer Marketing Specialist job in Strategic Playground, (Austin, TX 78752) – Jobs in Austin, TX 78752

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Job Opening details:-
Company Name :-
Strategic Playground
Position Name :-
Content, Paid Media and Influencer Marketing Specialist
Company Location :-
Austin, TX 78752
Job Category :
 Content writing jobs

Full Job Description :-
Posted 2 weeks ago
Reporting Relationship: The position will report to the Senior Manager, Content
Salary: Commensurate with experience
Role: As a Paid Media + Influencer Marketing Specialist on the Content and Social Media team, you serve
as a voice for our local clients crafting original, on-brand, engaging content and posting it across paid
media, email marketing, and social media. You will be responsible for paid media and influencer
marketing campaigns for a variety of clientele across the agency.
Responsibilities
Use creativity and client knowledge to turn client paid media and email campaigns into engaging content that will drive client overall business performance and increase engagement
Plan and execute paid digital media campaigns for a diverse array of B2B and B2C brands
Media property evaluation and recommendations based on the most effective opportunities and position to deliver success
Maintain close relationships with national, regional, and local platform media reps for the best client-facing solutions
Manage day-to-day tasks associated with stewarding client-approved media plans
Develop objective-based performance models and create the necessary attribution (partners, pixels, analytics)
Develop campaign reporting documents and formulate optimization recommendations for client presentation
Write, design, and strategically optimize email campaigns for clients.
Support clients by processing requests for events, boosts, and related exposure activities.
Use discretion to act on clients’ feedback and online marketing trends to increase client exposure.
Make appropriate decisions on optimal platforms and timing of an area of focus, event, or special that the client wants to promote.
Utilize a critical eye for your own work to ensure strategic, high-quality deliverables
Contribute to the voice of our agency clients
Implement feedback from clients and teammates quickly and effectively to ensure customer satisfaction.
Spot customer trends and identify areas for product and content strategy improvement
Support content team as requested with posting, scheduling, and light copywriting as requested
Help research, develop, execute and measure influencer marketing strategies and creative campaigns
Work with team to identify and build relationships with prominent influencers and thought leaders
Develop content ideas and work to execute them
Research relevant industry experts, competitors, target audience, and users
Brainstorm new, creative approaches to influencer campaigns
Keep abreast of emerging trends, technologies, and influencers
Work alongside the team to create and coordinate marketing strategies that work across different channels
Requirements
Paid media knowledge across all primary social networks
Expertise in influencer marketing best practices
Expert in paid media and email marketing measurement and optimization
Understanding of available vendors, targeting, and optimizations related to objective-based performance
Hands-on experience working with Facebook Ads Manager, Google Ads, and Programmatic buying platform
Experience with third-party ad servers (DoubleClick, Atlas, etc.)
Deadline-driven, detail-oriented, and conscientious
Outstanding communication skills and writing ability
Enjoys the creative process
Familiarity with and interest in online communication channels like social media, email marketing, and others
Passion for working in a fast-paced startup environment
Unwavering integrity and strong character
Bachelor’s degree in communication, business, or related.
Interested?
If this sounds like a fit, email your resume to hello@unrivaledgroup.com

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