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[New Job Vacancy] Content Strategist (at Centretek, Part of SPM Group) job in SPM Group, (Baltimore, MD 21201) – Jobs in Baltimore, MD 21201

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Job Opening details:-
Company Name :-
SPM Group
Position Name :-
Content Strategist (at Centretek, Part of SPM Group)
Company Location :-
Baltimore, MD 21201
Job Category :
 Content writing jobs

Full Job Description :-
Content Strategist

About SPM Group

The SPM Group is a leader in health and healthcare marketing for over 30 years. With offices in Chicago, Baltimore, and L.A., our vision is to create the premier network of integrated agencies, consultancies, and resources dedicated to making marketing that matters. SPM Group companies currently include full-service agency SPM, digital marketing and enterprise website development company Centretek, and leading digital performance, SEO, and lead generation agency Dreamscape Marketing.

Centretek is a full service, Drupal focused digital firm delivering multi-channel, MarTech and interactive web solutions. We breathe everything digital and pride ourselves on blending highly creative concepts with strategically informed frameworks that allow us to connect consumers with brands in memorable ways.

We are looking for a content strategist who is as comfortable creating digital content as they are developing the strategy behind it. Most of our clients are in healthcare, so experience in that field is ideal.

What you’ll do

Participate in discovery sessions to understand clients’ needs and goals.
Help plan user research and usability testing, and analyze the results.
Create user journey maps, sitemaps, content models and other tools to help clients conceptualize and meet their goals and their users’ needs.
Conduct content audits and content-focused usability audits.
Advise clients on best practices in web writing, on-page SEO and content design.
Research and write clear, useful, findable content that aligns with clients’ goals and users’ needs.
Collaborate with UX and web designers, digital strategists, web developers, and project managers to ensure big, complex redesign projects run smoothly.

What you’ll need to be successful in this role

Fluency in content best practices: You know how to structure content so that it can be easily consumed and understood. You have a sophisticated understanding of modern web writing, on-page SEO and content design techniques, and you feel comfortable sharing your expertise with clients and colleagues.
Solid understanding of keyword research for SEO and beyond: You understand that keyword research should inform not only SEO but also content and user experience strategy.
Comfort balancing clients’ priorities and users’ needs: You understand how to prioritize the interests and goals of a wide variety of stakeholders and users.
Understanding of information architecture: You are comfortable developing information architecture recommendations for websites, sections of sites and individual pages — and you can create sitemaps, content models and other tools to document your recommendations.
Ability to use data: You know what data you need to make content strategy decisions and how to analyze that data to validate and inform your decisions.
Ability to translate complex information into plain language: You understand that the words a stakeholder uses to describe a process are often not the same ones a consumer uses to search for that information. You are comfortable translating jargon into plain language.
Adaptability and flexibility: You’re comfortable working with stakeholders at all levels of an organization, leading presentations and meeting tight deadlines. You’re comfortable doing all of this in person and remotely.

Extra credit for

Experience working in the healthcare industry.
Experience with content marketing and social media strategy.
Curiosity and a desire to share your knowledge with others.
Sense of humor.
Ability to solve problems on the fly.

To apply

Please send the following to

Cover letter
Link to your portfolio (or three to five digital content samples)
Answers to the following questions:

What is your typical process for ensuring that the content you create meets user and stakeholder needs? Please provide examples of what this looks like in practice.
What would you like us to know about the writing samples you provided (or for three to five items from your portfolio)? What do they say about your work and your creative process from concept to writing and editing to final iteration?

Minimum Qualifications

You have at least 3-5 years of experience creating content specifically for the web. You should be fluent in web writing best practices, preferably with experience in the healthcare industry.

Who we are

Centretek is a digital agency that delivers interactive web solutions. We pride ourselves on blending highly creative concepts with solid digital strategy. Our goal is help connect consumers with brands in memorable ways.


Full time


Depends on experience


Flexible. Office locations in Baltimore and Chicago. You have the option to work remotely or from one of our offices, which are located in Ellicott City, Maryland, and LaGrange, Illinois.

Position availability


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