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Job Opening details:-
Company Name :- Marcus Theatres Corporation
Position Name :- Content Writing Specialist
Company Location :- Milwaukee, WI 53202
Job Category : Content writing jobs
Full Job Description :-
*Position Description – Content Writing Specialist*
*Broad Description of Duties: *
The Content Writing Specialist will be responsible for creating engaging, timely content to leverage in a variety communications, including email campaigns, digital and traditional marketing. The specialist will monitor consumer trends as inspiration for the content and continue to measure success (i.e. what content/messages resonate most), and will take a more active role in email communication to loyalty members. The Specialist will interact with other members in the marketing and sales team to aid in the day-to-day marketing of studio films, special programs, theatre concessions, food and beverage services and amenities.
The Content Writing Specialist will report directly to the Director of Marketing and Studio Relations.
*Essential Functions/Job Duties: *
Research content and consumer trends to ensure that content is relevant and interesting;
Develop content strategies to effectively reach the desired target audience and marketing objectives;
Create and manage a content calendar, ensuring that there is the ability to have consistent content across various marketing channels;
Draft relevant, consistent content for a variety of platforms, including emails, website, marketing materials, social media, video scripts and more;
Special emphasis and involvement in the development of email communication to loyalty members. This includes working with the creative team in the assembly of regular emails that promote and build interest in featured films and help drive incremental ticket purchases and engage members;
Proofread and edit content before it is live;
Perform other such duties as may be assigned by the Director of Marketing and Studio Relations
The above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.
*Job Requirements: *
Exceptional writing skills and creativity;
Experience developing digital communications;
CRM, loyalty marketing, direct marketing and/or relationship marketing background is preferred;
Aptitude to learn and work with a CMS system and email editor to construct and produce content for effective digital communications;
Experience using email campaign management software such as Constant Contact, SilverPop, MailChimp or similar applications preferred;
Ability to effectively communicate and develop strong relationships with internal customers (dept. managers/executives, theatre staff, marketing team) and external customers (loyalty members, vendors, partners);
Willing and motivated to learn new skills, tasks, and software systems to meet changing industry demands;
Must be comfortable in a fluid and evolving organization;
Good organizational, time management and planning skills with excellent attention to detail;
Intermediate Microsoft Office skills (Word, Excel, PowerPoint, Outlook, TEAMS);
Four to five (4-5) years of applicable experience required
*Physical Requirements: *While performing the duties of this job, the employee is frequently required to sit, talk and/or hear, and/or use hands to finger, handle, or touch objects, tools, or controls. The employee is required to stand, and/or walk occasionally. The employee must occasionally lift and/or move up to 25 lbs. Specific vision abilities required by this job include close vision and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual to successfully perform the essential functions of this position.Work is performed in an office environment with occasional travel and theatre environment. The noise level is usually low to moderate with an occasional loud environment. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential function.
Bachelor’s degree in Marketing, Communications or related field required
_Marcus Theatres is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination in our hiring and employment practices in accordance with all applicable laws._
Primary Location: Wisconsin-Milwaukee-Marcus Theatres General AdmnWork Locations: Marcus Theatres General Admn 100 East Wisconsin Avenue Suite 2000 Milwaukee 53202Job: Sales & MarketingOrganization: TheatresSchedule: Full-timeEmployee Status: RegularJob Type: ExperiencedJob Level: Non-ManagementJob Posting: Mar 29, 2022, 10:14:45 AM
Location: Marcus Theatres General Admn 100 East Wisconsin Avenue Suite 2000 Milwaukee 53202, Milwaukee, WI 53202
Job Type: Full-time
8 hour shift
Monday to Friday
Work Location: One location
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