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Job Opening details:-
Company Name :- WebEngage
Position Name :- Copywriter
Company Location :- Bengaluru, Karnataka
Job Category : Content Writing jobs
Full Job Description :-
WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. One of the hottest global SaaS companies, we’ve been recognized by G2 as a Marketing Automation Leader in Asia 2021.
The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.
We are headquartered in Mumbai, India, and have offices in Delhi, Bangalore, São Paulo, and Dubai. We work with thousands of brands worldwide, across industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail.
Learn more about us at www.webengage.com
About the role:
Content marketing, as a function, is at the heart of all the marketing functions at WebEngage. It plays a vital role in driving demand generation, brand awareness, product marketing and education.
While a highly talented set of marketers own the distribution aspect, we’re looking for a witty copywriter with exceptional storytelling skills to aid the marketing team in building meaningful, memorable connections with the target audience. You’ll be responsible for developing full-funnel content assets including digital and print ads, landing pages, social media copies, emails, brochures, webpages, and presentations.
You’ll be a part of an agile, goal-oriented content marketing team working closely with the content, brand and performance marketers, video editors and designers.
If you have a deep understanding of the art of copywriting (and hate typos), this role is for you!
Develop copies for various formats including newsletters, advertising campaigns, video scripts, brochure, social media posts and other assets under the marketing realm
Lead concepting and copywriting for the development of brand and customer stories: narrative direction, storyline, structure, tone, etc.
Synthesize complex, technical concepts into easy-to-comprehend and engaging messaging
Utilize trending topics into copies
Carry out copyediting for content assets created by cross-functional teams
Build repurposed content resources like infographics
Collaborate with interdisciplinary teams like product, performance and brand marketing along with the customer-facing teams to create educational content for existing and potential customers
Be a custodian of the brand guidelines at WebEngage
Keep up to date with the latest trends in the SaaS industry
Minimum 3 years of copywriting experience at a digital/ad/media agency or in SaaS
Exceptional copywriting skills
A portfolio of unique, noteworthy/award-winning creative work demonstrating expertise in the art of writing, cultural relevance, human psychology, and wit
Creative thinking with a flair for intuitive storytelling
Strong ability to ideate and execute ideas
Understanding of the role that human psychology plays in appealing the target audience
Strong sense of quality and eye for detail
Capable of multitasking and time management
Good to have: understanding of basic SEO concepts and how readers find and use content on the web
Graduate in Mass Media (Advertising) or similar disciplinary.
Life at WebEngage:
We take transparency very seriously. Along with a full view of team goals, get a top-level view across the board with our monthly & quarterly town hall meetings.
A highly inclusive work culture that promotes a relaxed, creative and productive environment.
Practice autonomy, open communication, growth opportunities,while maintaining a perfect work-life balance
Go on company-sponsored offsites, once a year and blow off steam with your work buddies! (Post Pandemic)
Perks & Benefits:
Learning is a way of life. Unlock your full potential backed with cutting-edge tools and mentorship (Macbook for Engagers & reimbursement for your WFH setup!)
Get the best in class medical insurance (with Covid Care facilities), programs for taking care of your mental health, and a Contemporary Leave Policy (beyond sick leaves)
Explore more here:
Think you fit the bill? Come along, let’s redefine the future of Marketing Automation!
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