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Job Opening details:-
Company Name :- Lipscomb University
Position Name :- Digital Content Manager
Company Location :- Nashville, TN 37204
Job Category : Content writing jobs
Full Job Description :-
Support University Marketing organic and paid digital marketing campaigns to increase leads and applications.
Typical Duties and Responsibilities:
Manage digital advertising campaigns on Facebook, LinkedIn, and Google Adwords PPC/Display.
Produce and update strategic, high-converting copy for organic webpages and advertising landing pages.
Collaborate with the design team on digital campaign creative designs and refreshes.
Assist with webpage SEO/metadata description optimization.
Craft, measure, and optimize admissions comm flows.
Ongoing reporting, analysis, and optimization based on results.
Other duties as assigned
Bachelor’s degree in English, communications, marketing, design, or related field. At least 1 year of relevant post-grad experience.
Superb writing and editing skills, specifically for digital platforms
Experience with website content management systems is a plus.
Experience managing high-budget digital advertising campaigns on Google Adwords, LinkedIn, and Facebook.
Deep understanding and passion for landing page and digital advertising best practices.
Experience using web analytics tools such as: Google Analytics, DataStudio, etc.
Knowledge of email marketing tools and email comm flow best practices.
Creative, strategic thinker.
Strong interpersonal skills, oral and written communication skills and attention to details.
Understanding of and commitment to the mission of the university.
Understanding of Christian higher education and the audiences served.
Bachelors or better
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