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[New Job Vacancy] Digital Marketing Executive job in OmnePresent, (Pune, Maharashtra) – Jobs in Pune, Maharashtra

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Job Opening details:-
Company Name :-
Position Name :-
Digital Marketing Executive
Company Location :-
Pune, Maharashtra
Job Category :
 Content Writing jobs

Full Job Description :-
Designation: Digital Marketing Executive
Education: Bachelor’s degree in Marketing, or related field
Experience: 1 to 3 Years
Full-stack marketer who have knowledge and experience of all aspects of marketing, from social media and video to user experience and content, Plan and execute all web, SEO, web analytics, email, and paid media utilizing a range of techniques
Job Location: Pune (Remote)
The hiring for this profile will be online and the company will provide work from home till current COVID-19 situation improves.
Primary Duties & Responsibilities:
Coordinate online marketing campaigns on all social and digital media platforms
Devise strategies to drive online traffic to the company website
Track conversion rates and making improvements to the website
Track growth and maintain analytics reports to provide up-to-date information to upper management
Develop and manage digital marketing campaigns
Design, build and maintain our social media presence
Oversee the social media strategy for the company
Manage online brand and product campaigns to raise brand awareness
Manage the redesign of the company website
Oversee all customer-facing digital communication channels
Improving the usability, design, content and conversion of the company website
Responsibility for planning and budgetary control of all digital marketing
Evaluate customer research, market conditions and competitor data
Review new technologies and keep the company at the forefront of developments in digital marketing
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Assist in managing social media channels (Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube) and editorial calendar to ensure content is timely, relevant, and engaging
Prepare weekly updates and reports to track growth and success rates of campaigns
Keep up to date and informed on new social media trends and adapt accordingly
Ensure proper messaging is being executed online (ORM)
Identify leaders and influencers (internal/external) and engage them in brand activities
Assist with website copywriting, proofing, and updating as needed
Ability to take initiative, employ good judgment, and manage projects from beginning to end
Understands and can utilize emerging platforms, digital media, and web/social media management and measurement tools (e.g. Hoot Suite, Google Analytics, Search Console, Keyword Planner)
Other Skills:
Strong understanding of current online marketing concepts, strategy and best practice
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics, WebTrends)
Experience in setting up and optimizing Google Ads campaigns
Working knowledge of HTML, CSS, WordPress and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Knowledge of e-commerce and the ever-changing digital marketplace
An advanced understanding of Internet regulations and standards is a plus

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