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[New Job Vacancy] Marketing Automation Specialist job in GSPANN Technologie, (Gurgaon, Haryana) – Jobs in Gurgaon, Haryana

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Job Opening details:-
Company Name :-
GSPANN Technologie
Position Name :-
Marketing Automation Specialist
Company Location :-
Gurgaon, Haryana
Job Category :
 Content Writing jobs

Full Job Description :-
Email Marketing, ActiveCampaign, Social Media Management, Business Development
Description
The Marketing Automation Specialist will create and manage multiple email campaigns on a daily basis. The person will be responsible for B2B lead generation and involved in acquiring customers through multiple marketing channels. The incumbent will report to the Director of Marketing and will work in the US shift timing to coordinate well with the onshore teams.

Role and Responsibilities
Develop and effectively execute Marketing Automation (MA) campaign strategies.
Define, create, launch, and analyze multi-channel campaigns (e.g., email, social media, web, and paid ads) that involve using marketing automation, social media, SMS, content management, and Google Adwords tools.
Create automated notification alert and push notifications for users on email and mobile.
Liaison with the inside sales, sales, and marketing team to give shape and implement the marketing campaigns.
Plan, formulate, and implement social media marketing strategies to enhance campaign reach through multiple channels like LinkedIn, Quora, Twitter, Instagram, Medium, and Facebook.
Execute end-to-end email marketing activities, like creation of landing page, weekly broadcast emails, and setting up email calendars.
Analyze and create email marketing reports on monthly and quarterly basis.
Closely monitor email responses (Opens, Clicks, Bounces, Unsubscribes, and Auto-Replies) – take corrective action if there is a fall in response or bounce rate.
Ensure prompt and accurate communication with clients via email to minimize unsubscribes.
Create email databases for lead generation.
Ensure that the design and layouts of emails are optimized, user- and mobile-friendly.
Proofread key messaging in and out of email templates.
Aid additional digital marketing efforts.
Skills and Experience
8+ years of experience in managing marketing automation and demand generation through emails.
Comfortable working in US shift timings.
Skilled in steering email marketing activities with a focus on rapidly and considerably improving online lead generation.
Must have outstanding analytical skills.
Experience in managing campaigns through active campaign will be advantageous.
Require proven work experience as an Email Marketing and Automation expert or Digital marketing specialist.
Proficiency in marketing automation technology is desirable.
Good Knowledge of SEO/SEM and Google Analytics.
Familiarity with analytical and database tools.
Excellent written communication and copywriting skills.
Strong project management skills.
An ability to work efficiently under tight deadlines.
Location: Gurugram / Hyderabad
Role Type: Full Time
Published On: 17 December 2021
Experience: 9+ Years

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