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[New Job Vacancy] Senior Digital Marketing Manager job in e24 Technologies, (Imphal, Manipur) – Jobs in Imphal, Manipur

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Job Opening details:-
Company Name :-
e24 Technologies
Position Name :-
Senior Digital Marketing Manager
Company Location :-
Imphal, Manipur
Job Category :
 Content Writing jobs

Full Job Description :-
Branding & Content Responsibilities: · Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term· Work with Creative team on designing and maintaining company sites, landing pages, sales assets and brand templates.· Work with Creative team on Create video, PDF, and illustrative content· Planning and execution of all communications and media actions on all channels, including online and social media· Assisting with product development, pricing and new product launches as well as developing new business opportunities· Creating and managing promotional collateral to establish and maintain product branding· Managing the budget for advertising and promotional items· Competitor and customer insights analysis· Understand and deliver content to drive marketing/sales goals (i.e. web content for SEO, testimonial PDFs for lead-in/sales enablement, nurture campaigns to move top-of-funnel leads down to sales, etc.)· Develop materials for the sales team to move people down the funnel (i.e. case studies, ROI calculator, battle cards, etc.) – headline copywriting should ideally be a core competency, long-form copy and design may be outsourced if needed· Interview industry experts within the team (sales, product, customer success) and create educational, thought leadership, and expert content for the market· Write straightforward, simple, succinct, meaningful ad and web copy to connect with target personasDemand Generation Responsibilities: · Collaborate with the Marketing team to develop full funnel demand-generation programs including campaign design, channel selection, messaging, content, budgets, and forecasts to support revenue goals· Develop effective end-to-end demand generation programs, which include, but are not limited to, email, paid media, paid social, webinars, SEO|SEM, events, and ABM to build upper-funnel brand awareness and demand, and subsequent lower-funnel lead capture to support pipeline targets· Collaborate with our Content team to develop the editorial calendar (blogs, emails webinars, ads and other assets) to attract prospects to our owned assets online and to live events· Manage logistics for in person and virtual events to build experiential strategies and generate leads· Develop customer personas and develop a clear understanding of buying preferences· Partner with the sales and the business development team to ensure processes and messaging align in timely follow-ups and convert into a large number of highly qualified opportunities· Develop and maintain a quarterly demand marketing calendar and lead daily campaign execution· Establish, monitor, report, and optimize campaign performance with granular tracking across relevant KPIs and ROI metrics, including but not limited to impressions, clicks, web visitors, video views, and collateral downloads· Achieve target goals related to campaigns in market, MQLs, SQLs, pipeline and closed won opportunitiesProfessional Skills & Qualifications · 5-7 years experience in Digital Marketing· Proficiency in MS Excel, PowerPoint, and Word is a must· Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.· MBA in Marketing degree preferred.Job Types: Full-time, Regular / PermanentSalary: ₹12,488.00 – ₹48,056.00 per monthSchedule:US shiftAbility to commute/relocate:Churachandpur, Churachandpur – 795128, Manipur: Reliably commute or planning to relocate before starting work (Required)Experience:Social Media Occupations: 8 years (Preferred)total work: 10 years (Preferred)

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