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[New Job Vacancy] Social Media & Content Specialist job in Institute of Food Technologists, (Chicago, IL 60607) – Jobs in Chicago, IL 60607

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Job Opening details:-
Company Name :-
Institute of Food Technologists
Position Name :-
Social Media & Content Specialist
Company Location :-
Chicago, IL 60607
Job Category :
 Content writing jobs

Full Job Description :-
Overview
Since its inception, of Food Technologists (IFT) has been a forum for passionate science of food professionals and technologists to collaborate, learn, and contribute all with the goal of inspiring and transforming collective scientific knowledge into innovative solutions for the benefit of all people around the world. As a scientific community grounded in purpose, IFT feeds the minds that feed the world.
The Social Media and Content Specialist is a key contributor to IFT’s Integrated Marketing Communications (IMC) team. This position is responsible for building and monitoring IFT’s social media presence to drive awareness, foster engagement, and deepen relationships with food science and innovation professionals. The Social Media and Content Specialist will own day-to-day management of all organic and paid social media efforts, including planning, developing, and executing IFT’s social media strategy, creating content, scheduling posts, monitoring and engaging with followers, and regularly analyzing social media efforts. In addition, the Social Media and Content Specialist will work closely with all members of the IMC team to proofread and copyedit a wide range of content, including emails, collateral materials, website content, ads, and additional marketing content, as needed. This is a hybrid position

Essential Responsibilities
Social Media
Assist with developing and carrying out the organization’s social media strategy, helping to ensure alignment with the larger IFT marketing and communication strategy
Support the development and execution of the social media content calendar, working collaboratively with IMC team members and various departments to ensure timely and relevant content is incorporated
Build and manage IFT’s social media profiles and presence, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and additional channels that may be deemed relevant
Develop and curate a balance of informative and promotional content from a variety of sources, partnering with team members and other departments to ensure appropriate, relevant messaging by channel
Work closely with IFT’s in-house production/design staff to secure compelling graphics and/or multimedia to drive engagement
Execute and manage paid social media ad campaigns, including targeting and optimizing to improve performance, maximize spend, and reach target audiences
Engage with and respond to followers of our external social media channels
Actively engage in brand monitoring/listening to inform and further develop strategic influencer outreach and external community management
Track and report on IFT’s organic and paid social media including brand exposure, impact on website traffic, membership/product conversion, and social engagement; leverage analytics to inform or adjust content calendar
Monitor trends in social media platforms, tools, applications, channels, design, and strategy
Ideate and make recommendations on ways to more effectively, efficiently, and creatively use social media to meet IFT’s goals for each channel
Work closely with the Media and Public Relations Manager to amplify media mentions and support media relations needs on appropriate IFT social media channels
Enforce IFT social brand standards and provide training as needed; act as a resource for IFT departments, Sections, and Divisions regarding IFT social media related needs
Manage seasonal interns to support social media needs

Copy Editing/Proofreading
Proofread/copy edit a wide range of content, ensuring copy has proper grammar, appropriately reflects brand voice and style guide, and is error-free
Demonstrate exceptional writing, grammar, and attention to detail
Ensure content is accurate and up-to-date, including checking links in emails/web content and performing fact checks as needed
Adhere to in-house style guide and become a resource for team members seeking grammar/style guidance

This is not meant to be a complete or comprehensive list as responsibilities may change; other duties, responsibilities and activities may be assigned at any time.
Experience Requirements
Bachelor’s degree in Marketing, Communications, Journalism, or related area
Minimum three (3) years of hands-on experience in planning, implementing, and evaluating social media programs, including social ad campaign management
Hands-on knowledge of and experience with a variety of channels (LinkedIn, Facebook, Twitter, Instagram, Snapchat, etc.), particularly within the context of overall integrated organizational communication efforts
Experience creating and managing social ad campaigns, including audience targeting and performance optimization for best results, on LinkedIn, Facebook, Instagram, and Twitter)
Knowledge of current social media best practices for both B2B and B2C audiences
Proficiency with applying the principles of style guides, such as the Chicago Manual of Style, to different types of writing
Mastery of spelling, grammar, and punctuation and ability to make constructive suggestions
Experience with a membership-based, B2B non-profit preferred; experience with a health-, scientific-, or food-related organization a plus
Consumer-based experience preferred

Competency Requirements
Exceptional writing, editing, and communications skills
Demonstrates an “entrepreneurial spirit,” taking ownership of his/her areas of responsibility; actively engaged in learning and continuous improvement; offers solutions to challenges/issues; demonstrates a commitment to follow-through; has a bias toward results
Understands and embraces the tenets of integrated marketing communications and content marketing
Strong organizational and interpersonal skills
Metrics driven

Work Conditions
Travel less than 5%, domestically, including the ability to occasionally attend evening, weekend and overnight meetings
Physical demands:
Sitting for extended periods of time and occasionally walking or standing for periods of time.
Ability to exert up to 10 lbs. of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects.
Use of hands and fingers to operate a computer keyboard, mouse, and handling of other office equipment
Specific vision abilities required by this job include close vision requirements due to computer work

IFT strives to create a world where Diversity & Inclusion are universally valued as essential to advancing the science of food and providing a safe, nutritious, and sustainable food supply for everyone. Leveraging Diversity and Inclusion are key to IFT’s Mission by attracting and serving a diverse population of members, food science professionals, and staff by embracing a culture of inclusion.

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