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Job Opening details:-
Company Name :- Artha Group Of Companies
Position Name :- Social Media Head
Company Location :- Mumbai, Maharashtra
Job Category : Content Writing jobs
Full Job Description :-
As a social media manager, you’ll manage our online presence by developing a strategy, producing good content, analysing usage data, facilitating and managing projects and campaigns. We’re looking for an experienced and versatile social media head who is hungry to do this and more. Our ideal candidate has experience developing and executing social media campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day social media activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.
Establish positioning, identify target audiences, and develop social media plans with specific objectives across different channels and segments.
Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, and YouTube, adapting content to suit different channels
Oversee, plan and deliver content across different platforms using scheduling tools such as Sprout Social, Hootsuite and other software.
Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
Develop, launch and manage new competitions and campaigns that promote our organisation and brands.
Form key relationships with influencers across the social media platforms
Undertake audience research
Manage and facilitate social media communities by responding to social media posts and developing discussions
Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
Analyse competitor activity
Recommend improvements to increase performance
Set targets to increase brand awareness and increase audience engagement
Manage, motivate and coach team members such as social media executives or assistants
Manage a budget for social media activities
Educate other staff on the use of social media and promote its use within your company (in-house roles)
Encourage collaboration across teams and departments
Regularly liaise with portfolio companies via telephone, email, conference calls or face-to-face.
If you have a degree, you can work towards relevant postgraduate qualifications in areas such as:
business intelligence and social media
digital and social media marketing
social media and interactive technologies.
You will need to have –
A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to use effective storytelling techniques
Knowledge and understanding of algorithms and search engine optimisation
Creative skills for contributing new and innovative ideas
Strong communication and people skills for articulating ideas to colleagues and founders.
Leadership qualities to lead and motivate a team
Excellent team working, collaboration and networking skills
Organisational skills, with the capacity to prioritise and work across multiple projects
Project and campaign management skills
The ability to work well under pressure in order to meet deadlines
An eye for detail and the ability to work accurately
Motivation and commitment
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