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Job Opening details:-
Company Name :- ICICI Prudential Life
Position Name :- Sr Manager SEO and Website Governanace Mumbai
Company Location :- Mumbai, Maharashtra
Job Category :- Management jobs
Full Job Description :-
Understand requirement of the stakeholders, define clear objectives, manage day
to day interactions & build consensus
Create reports and determine key performance metrics
Measure and report performance of all marketing campaigns, and assess ROI and
KPIs
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
SEO & Website Analytics | Governance
Optimising copy and landing pages for search engine optimisation
Performing ongoing keyword research including discovery and expansion of
keyword opportunities
Researching and implementing content recommendations for organic SEO
Analysing website and social media pages (FB, Instagram, LinkedIn, YouTube,
Quora etc.), making recommendations for improvement
Monitoring website traffic, search results, and developing strategies
Generating content ideas and working on content creation
Updating outdated content
Optimising pages for desktop, tablet, mobile etc.
UI | UX understanding
Analysing the consumer journies and optimising accordingly
Developing link-building strategies
Keeping up to date with new trends and SEO best practices
Working with web development and relevant teams to implement solutions
Understanding the behavior and expectations of online visitors
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