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Job Opening details:-
Company Name :- Edelman
Position Name :- VP, Strategy Director
Company Location :- Miami, FL
Job Category : Management jobs
Full Job Description :-
This role is based in Miami, but we are open to remote working within the U.S.
Edelman is seeking a BILINGUAL (English/Spanish), curious, passionate, and collaborative Strategist/Planner interested in shaping the future of marketing communications as part of our Integrated Solutions team in Miami. The
VP, Strategy Director will support multiple clients on strategy development and communications planning.
Located at the cultural intersection between the US and Latin America, our Miami-based team delivers work in a broad range of geographies and cultural markets, including Latin America, US General, US Hispanic and Global. Our ideal candidate must navigate this market landscape fluidity with ease.
In this role, you will lead strategy for a range of clients in several categories including CPG, F&B, Tech, Healthcare, Travel & Tourism, Entertainment, and more. You will help set the pace, culture, and vision to advise on a range of needs for brand marketing, corporate communications, and Public Relations. This position will report directly into the EVP of Digital & Creative in Miami and have a dotted reporting line to an SVP of Strategy within the Edelman US Strategy Team.
At Edelman, it’s not enough to be culturally relevant–our briefs demand that we change culture around us. Our work is designed to capture the attention of the target media landscape, and the ability to uncover a cultural tension is at the heart of our briefs. We need a VP, Strategy Director with a finely tuned cultural radar to help discover more of those cultural tensions that make the creative team reach for their pencils. We like to call our job, “planning at the speed of PR” because we generate attention-grabbing ideas while moving much faster than a traditional advertising agency (think weeks, not months).
The VP, Strategy Director needs to be a self-starter and creative problem solver for our clients that can craft a strategy and make it sing, from initial brief to execution. We move fast, so we need someone who can work quickly and collaboratively, at times taking minimal information and filling in the gaps with insight and structure. From initial insight to final decks, we need someone who can craft a strategy into a persuasive story that inspires creative teams and excites clients.
You’ll do things like this:
Set the foundation for communications planning by analyzing client needs, conducting research from multiple sources and deriving valuable insights that inform creative, editorial, and go-to-market tactics Provide strategic guidance to clients across product, master brand and purpose initiatives Inform U.S. Hispanic, U.S. and Latin American strategy for global brands Create strategies and creative briefs that not only solve the business challenge but leads to ideas that capture media and consumers attention. Research segment audiences, devise audience journeys, and build personas that articulate how people respond and behave to different issues Help large companies anticipate, understand, and respond to reputational risks and opportunities Facilitate workshops and briefings with cross-functional teams to inform strategy and activations Consult and keep the work on brief and up to standards, as the creative and other teams build out the creative work, ensuring things like measurement and channel plans ladder back to the strategy. Understand and decipher campaign results and find ways to optimize and continue to build campaigns and equity even after launch Guide clients in yearly planning and goal setting, working with a team to deliver a strategic framework, narrative, and beyond to set the year up for success Find strategic solutions for client challenges including brand positioning; brand narrative and voice development; experiential ideation; corporate reputation; executive positioning; employee communications; influencer marketing and non-profit partnerships.
You’ll excel at things like this:
Getting to the root of a business, societal or policy problem Distilling cultural, category and audience trends into brand or business opportunities Crafting incisive approaches to research Navigating complicated issues and business challenges Taking complex ideas and making them easy to understand Knowing an insight from a fact, an idea from a thought Operating and collaborating within diverse, multidisciplinary agency teams from creative, account, production, technology, PR, strategy, planning and analytics to produce smart, powerful work. Ensuring we maintain humanity in our work by helping clients see human problems behind their business challenges and set the path for how communications can solve the challenge(s) and drive brand growth. Developing and mentoring emerging talent Having a voice but knowing when to listen Managing multiple projects simultaneously
Fully bilingual in English and Spanish You have at least 7 years of experience working in a strategic capability at top tier PR, marketing, digital or advertising agency Experience and interest working in the U.S. Hispanic market and a diverse array of experience across multiple brand categories Excellent presentation and persuasion skills; ability to argue a point-of-view coherently and concisely; comfortable engaging with senior level clients; quick thinker; able to speak authoritatively, without seeming dogmatic or inflexible Curiosity about what makes people act and think the way they do; able to find meaningful insights about motivation and craft powerful narratives to deliver that story A deep understanding of how brands work, and what it takes to drive people to action, and ultimately generate cultural attention and change Able to examine a problem from different perspectives (and alternate strategic routes) without losing sight of the big picture Able to artfully map out insights from observations and implications to recommendations and the drive to work through the creative process Collaboration, ability to work across creative, account and client constituents, and alongside fellow strategists and planners Experience working in a collaborative environment and a track record of building relationships with various types of specialty teams including Creative, Research, Social, Earned Media and Account among others Enthusiasm for driving creative ideas that push boundaries and shape culture Passionate consumer of media in both English and Spanish with a finger on the pulse of media, news, and trending topics
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).
For more information please visit: www.edelman.com
Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.
Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
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