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[New Job Vacancy] Web Content Designer job in Apptrics LLC, (Remote) – Jobs in Remote

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Job Opening details:-
Company Name :-
Apptrics LLC
Position Name :-
Web Content Designer
Company Location :-
Remote
Job Category :
 Content writing jobs

Full Job Description :-
Job Title : Web Content Designer – Level 4
Duration: 12+Months
Experiences Required for This Role
Content Development – At least 3 years of measurable experience in the following:

Developing a content strategy that guides the creation of clear and well-structured content for the product or service
Planning for the discovery, structure, process, creation, delivery, governance, and archiving of content
Aligning content with business goals, stakeholder objectives, and user needs
Inventorying and auditing of content on a local or enterprise level
Copywriting – a high proficiency in writing for real people and motivating them to action
Conducting in-depth research on industry-related topics to develop original content and optimize current content
Developing content for blogs, articles, webpages, , and ”how to” guides
Implementing core content goals that will capture attention and promote engagement from the target audience
Repurposing content in new ways to reach new audiences through multiple channels
Assisting the marketing team in developing content for advertising, social media, and email campaigns
Proofreading content for errors and inconsistencies
Developing content using the best-practice principles of digital content design

SEO and analytics – At least 3 years of experience with the following:

Conducting keyword research and using SEO best practices to increase SERP results and build traffic to content
Creating headlines and body copy that utilize data from keyword research to help capture audiences
Discovering and developing proper KPIs and implementing ways to measure content success
Using research and analytics data to make sure content is meeting user needs

Content Optimization and Governance – At least 3 years of experience and use cases with the following:

Identifying customers’ needs and recommending new content to address gaps in our current content
Optimizing and categorizing content to align with an information architecture
Working with subject matter experts to write clear text in plain language that achieves defined goals
Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
Structuring content to reflect how users like to engage with online material and address how they access material through different devices
Setting up governance models that support the maintenance of content after publishing
Maintaining content to ensure it’s discoverable, relevant, and always updated

Knowledge, Skills, and Ability
Content Development

Knowledge of content management systems
Excellent writing and editing skills
Content marketing
SEO and analytics
Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
Effective communication skills
High emotional intelligence

Performance in Complex Situations

Ability to distill complex concepts into simple ideas
Exceptional verbal and written communication skills
Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards
Comfort in blazing a path through an ambiguous work environment
Prioritization, organization, and triage in an independent environment

Team Player

Supporting teammates’ skills and behaviors development and delivery
Communication and collaboration with state-wide partners
Creative and analytical thinking with strong problem-solving skills
Judgement in dealing effectively and diplomatically with government staff
Ability to maintain strict confidentiality

Preferred Skills & Qualifications
Other Desirable Skills

Bachelor’s degree in Communications, Marketing, English, Journalism, or related field
3 years of content writing or copywriting experience for a company or institution in a full-time role with defined project-driven goals
Experience creating and managing content for customer-facing tools such as chatbots, helpdesk services, and knowledge base/FAQs
A portfolio of published online content
Industry certification in a field-related discipline
1 year of customer relationship management platforms such as Salesforce
1 year of web content management platforms such as Sitecore

Job Types: Full-time, Contract
Pay: $60.00 – $63.00 per hour
Schedule:

8 hour shift
Monday to Friday

Ability to commute/relocate:

Hartford, CT: Reliably commute or planning to relocate before starting work (Required)

Experience:

Web design: 5 years (Required)
Content marketing: 5 years (Required)
Salesforce: 5 years (Required)
SEO and analytics: 4 years (Required)
Web content management: 3 years (Required)

Work Location: Remote

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